New SeaGuide® Rod Components
A New Generation of High Performance Rod Components Marks SeaGuide’s Entrance into European and USA Marketplaces. Sporting a new corporate identity and a “new generation” of high-profile rod components, SeaGuide will be a growing influence and will be increasing distribution into European and USA marketplaces this summer. With significant interest generated at this year’s China Fish show by both existing and potential customers, the company will be exhibiting its innovations both at EFTTEX and ICAST for 2013.

“We’ve made advances in our product line through significant investments of world-class production machinery, material advances and product innovation at every level,” said company President Lily Meng. The Weihai company has produced quality rod components since 1997 and boasts impressive sales figures while producing a significant portion of worldwide rod component output. “We feel we now have the components necessary to grow our distribution and bring a high level of performance and value to all markets,” Meng said. Sea Guide’s innovation and growth have led to its current 26 patented products, with production of more than 50,000 SKUs for customers to choose from.

SeaGuide’s extensive line of rod guides and reel seats are available in three performance levels: Zeus “Premium,” Hero “Hi-Grade” and Atlas “Performance.” All three levels meet the highest caliber of craftsmanship in detail and value performance.

A new line of SeaGuide retail packaged products will be featured at the EFTTEX show along with its new guide and reel seat innovations. The company’s OEM, color-coded hang tag program ensures the end consumer recognizes the excellent quality standards built into every SeaGuide product.

For more information on the complete product offering and programs from SeaGuide, visit

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