Sea Guide Develops 3 Levels of Product Performance

Sea Guide, the long established rod components company from Weihai, is enjoying increased worldwide market presence, according to company president Lily Meng. She attributed this to increased traffic at trade shows, the company’s new website, and an increase in inquiries from existing customers – thanks to the company’s new marketing approach.

“Sea Guide has a strong story to tell about its high quality product lines. Improved marketing is essential in ensuring the right people around the world are aware of what we have to offer,” Meng said.

Central to the re-branding is Sea Guide’s decision to divide its 108 guide models into three different product categories based on price and performance: Atlas aimed at the everyday angler; Hero, which comprises Sea Guide’s high-grade guides and reel seats; and Zeus, which are the top of the range components.

“Segmenting our products into categories go beyond traditional good, better and best marketing,” explained Meng. “They make it easier for our customers to choose the right products from our ranges and they had a good reaction from our existing customers, as did all the re-branding. It all helps convey the message that, after 15 years, Sea Guide is ready to offer its level of performance and customer service to a worldwide rod component market.”

Sea Guide has been making high quality rod components for 15 years and has amassed more than 50,000 product SKUs while enjoying easily the top production figures in rod components worldwide.

“We had two strong messages for our customers at this year’s trade shows and both were focused on the ‘newness’ of our products,” Meng told Angling International. “We have improved our established product lines and introduced a range of exciting new products. The best and quickest way to convey those messages was to show an updated brand image.”

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