New Sea Guide Corporate Identity

Worldwide Rod Components manufacturer Sea Guide has changed its long-time logo to better reflect the products it produces and the quality it ensures. The company is updating its entire corporate identity in order to approach a truly international marketplace.

A new corporate branding and a product level-based program have reinforced Sea Guide’s reputation as one of the world’s leaders in quality rod component production on the OEM level. Its recent investment in state-of-the-art production equipment has strengthened its design capabilities and boosted environmentally friendly production cycles.

Since its inception in 1997, Sea Guide’s commitment to designing and producing the highest quality fishing rod components has been uncompromising. Its advanced manufacturing facilities, experienced technical staff, professional customer service and competitive pricing programs have made Sea Guide a trusted global presence in the fishing industry.

Each product developed under the Sea Guide brand goes through extensive research and feedback from professional anglers, making sure it meets its customers’ demands before being released on the market.
Sea Guide’s innovation and growth have led to its current 26 patented products, with production of more than 50,000 items for customers to choose from.

Sea Guide’s extensive line of rod guides, ceramic inserts and reel seats are available in three price levels: Zeus “Premium,” Hero “Hi-Grade” and Atlas “Performance.” All three levels meet the highest caliber of craftsmanship in detail and performance.

Sea Guide continues to focus its sales on rod manufacturers and rod builders who want precision guides and seats incorporated into their products, with start to finish production time of 20-30 days.

Sea Guide is now expanding into retail replacement parts and rod builder specialty sets for the European and North American markets. A new line of retail packaged products is expected in 2013. Its OEM, color-coded hang tag program ensures the end consumer recognizes the excellent quality standards built into every
Sea Guide product.

For more information on the complete product offering and programs from Sea Guide, visit

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